Web Design Action Plan
Web Design
What Can Huntington Hearst do for you?
Running a small business is a significant responsibility. It’s also a lot of work. It’s your job to keep all your products, parts, and materials stocked. You also have to search for the new and trendy products your customers are looking for. Then you need to manage your employees, payroll, and profits.
In addition to those, you have to stay on top of your marketing because you need to keep bringing in new customers.
Let Huntington Hearst use our expertise in WordPress and Elementor to take some of the weight off your shoulders by designing your new website.
Curious how we can do that?
Check out our web design action plan below.
Your Web Design Action Plan
Hover over each item for more details.
Step 1: Your Business Goals
We need to have a discussion about your business goals and requirements.
Step 1: Your Business Goals
What business are you in? Who are your best customers or clients? How do you serve them?
What are customers looking for when they visit your website? What kind of informational product would they value? How can you provide the most value on your website and keep people coming back for more?
The more we can understand you and your business, the faster we can build out your new site.
What are customers looking for when they visit your website? What kind of informational product would they value? How can you provide the most value on your website and keep people coming back for more?
The more we can understand you and your business, the faster we can build out your new site.
Step 2: Your Aesthetic
We need to understand your design aesthetic and examine any current design materials you have.
Step 2: Your Aesthetic
Unless you're rebranding, your new web design needs to look as close to your current marketing materials as possible. Design differences can be jarring and make people think they're dealing with 2 different companies. Confused customers don't spend money.
We need digital copies of your logo, personnel pictures, any product or service shots you have, and your current design colors.
We need digital copies of your logo, personnel pictures, any product or service shots you have, and your current design colors.
Step 3: Plan Out Your Pages
Rule: 1 Page, 1 Offer, 1 Objective.
Keep each page simple to avoid confusing customers and increase engagement.
Keep each page simple to avoid confusing customers and increase engagement.
Step 3: Plan Out Your Pages
You offer multiple products or services so you want to let your customers know about each and every one. Each product or category needs its own page.
each page should also have a way to contact you or get more information. Which it has depends on the goals for that specific page. Sometimes it's a Contact Form. Other times an informational sheet works best. Match the contact method to the offer for best results.
each page should also have a way to contact you or get more information. Which it has depends on the goals for that specific page. Sometimes it's a Contact Form. Other times an informational sheet works best. Match the contact method to the offer for best results.
Step 4: Homepage Mockups
We create 3 basic mockups for your homepage. You choose the best one and we continue with that.
Step 4: Homepage Mockups
This stage is all about speed. Mockups are basic design layouts with generic text and images. They give you a feel for what the site will look like. It'll have your colors with generic images and text.
After you choose a design, we get started making your vision a reality. If there's something you like about Mockup 3 and want it on Mockup 1, we'll make that happen for you.
This is all about understanding your vision and building it.
After you choose a design, we get started making your vision a reality. If there's something you like about Mockup 3 and want it on Mockup 1, we'll make that happen for you.
This is all about understanding your vision and building it.
Step 5: Homepage Creation
The homepage comes first because it sets the tone for the rest of your site.
Step 5: Homepage Creation
The homepage is the centerpiece of your website. It has to be right.
With your input, we'll create the right layout with the right fonts, colors, and info. Your site will be attractive and designed to bring in business.
After the homepage is solidified, we move on to the rest of the site including Product, Service, Contact, and About Us pages.
With your input, we'll create the right layout with the right fonts, colors, and info. Your site will be attractive and designed to bring in business.
After the homepage is solidified, we move on to the rest of the site including Product, Service, Contact, and About Us pages.
Step 6: Content Development
Your customers need to know how you can solve their problems.
Google needs to know what to rank you for.
Google needs to know what to rank you for.
Step 6: Content Development
Pictures and text work together to make an impact. Words make the point and images back them up.
Text is what tells your customers about what you sell. It's what Google uses to understand what your site is about. Your text must be compelling and convincing.
Don't duplicate content. Each of your pages needs its own content. None of them should have the same content. It's ok to have some overlap in idea or topic, but each page needs to have its own text written. As the subject expert, you can provide this content, or we can have it written for you.
Text is what tells your customers about what you sell. It's what Google uses to understand what your site is about. Your text must be compelling and convincing.
Don't duplicate content. Each of your pages needs its own content. None of them should have the same content. It's ok to have some overlap in idea or topic, but each page needs to have its own text written. As the subject expert, you can provide this content, or we can have it written for you.
Step 7: SEO
(Optional but Recommended)
SEO, especially Local SEO, is how your site ranks higher in Google.
SEO, especially Local SEO, is how your site ranks higher in Google.
Step 7: SEO
If you're a local business, you need to show up in the Google Map Pack.
This is your best chance to get found by locals and beat national competition.
Standard SEO is a more time consuming process. It's useful when you want to rank on a national basis instead of locally. It puts you in a larger pond with a higher level of competitors.
This is your best chance to get found by locals and beat national competition.
Standard SEO is a more time consuming process. It's useful when you want to rank on a national basis instead of locally. It puts you in a larger pond with a higher level of competitors.
Are you Ready?
Huntington Hearst Is Ready for you.
Your website isn’t a toy or a game. Your website is your public face. It’s often the first thing your potential customers see. You need your site to make a winning first impression.
You need a company that has the experience to make that happen.
This isn’t our first rodeo. Tim has been working with WordPress since 2006 and Elementor since 2019. Creating WordPress sites is what he does for fun. Yes, he needs a hobby.
And the picture you’re looking at is a website we designed for Tim’s friend Bill Ripley. It’s about the book he co-wrote.
Like our Marketing action plan?
We're ready to help you grow your business.
Bringing you the new customers your business needs to grow.
Call Huntington Hearst at 909-507-6043.
