Web Design Action Plan

Web Design Action Plan - Man playing chess

Web Design

What Can Huntington Hearst do for you?

Running a brewery is a significant responsibility and a lot of work. It’s your job to keep all your ingredients and materials stocked. You also have to search for the new and trendy food trucks, bands, DJs, and entertainment your customers are looking for. Then you need to manage your employees, payroll, and profits.

On top of that, you have to keep your marketing up because you need to keep bringing in new customers. Simple business attrition will kill any business over time. Keeping new customers and clients coming in will prevent the proverbial “death by a thousand cuts”.

Let Huntington Hearst use our expertise in WordPress and Elementor to take some of the weight off your shoulders by designing your new brewery website.

Curious how we can do that?
Check out our web design action plan below.

Viewing Google's website on a laptop

Brewery Web Design Action Plan

Hover over each item for more details

Step 1: Your Goals

We need to have a discussion about your business goals and requirements.

Step 1: Your Goals

What kind of brewery do you own? Who are your best customers? How do you serve them?

What are customers looking for when they visit your website? What kind of informational do they want? How can you provide the most value on your website and keep people coming in for more?

The more we can understand you and your brewery, the faster we can build out your new site.

Step 2: Your Aesthetic

We need to understand your design aesthetic and examine any current design materials you have.

Step 2: Your Aesthetic

Unless you're rebranding, your new web design needs to look as close to your current marketing materials as possible. Design differences can be jarring and make people think they're dealing with 2 different companies. And confused customers don't spend money.

We need digital copies of your logo, personnel and customer pictures, any product or service shots you have, and your current design colors.

Step 3: Plan Out Your Pages

Rule: 1 Page, 1 Offer, 1 Objective.

Keep each page simple to avoid confusing customers and increase engagement.

Step 3: Plan Out Your Pages

You offer different beers and you want your customers to know about each and every one so they can find the one they want. Each category of beer needs its own page.

Each page should also have a way to contact you or get more information. Which one it has depends on the goals for that specific page. Sometimes it's a Contact Form. Other times an informational sheet works best.

For best results, match the contact method to the offer

Step 4: Homepage Mockups

We create 3 mockups for your homepage. You choose the best one and we continue with that.

Step 4: Homepage Mockups

This stage is all about speed. Mockups are basic design layouts with generic text and images. They give you a feel for what the site will look like. It'll have your colors with generic images and text.

After you choose a design, we get started making your vision a reality. If there's something you like about Mockup 3 and want it on Mockup 1, we'll make that happen for you.

This stage is all about understanding your vision, then building it.

Step 5: Homepage Creation

The homepage comes first because it sets the tone for the rest of your site.

Step 5: Homepage Creation

The homepage is the centerpiece of your website. It has to be right.

With your input, we'll create the right layout with the right fonts, colors, and info. Your site will be attractive and designed to bring customers in.

After the homepage is solidified, we move on to the rest of the site including Beer, Contact, and About Us pages.

Step 6: Content Development

Your customers need to know how about your beer.
Google needs to know what to rank you for.

Step 6: Content Development

Pictures and text work together to make an impact. Words make the point and images back them up.
Text is what tells your customers about your beer . It's what Google uses to understand what your site is about. It must be compelling and convincing.

Each of your pages needs its own content. None of them should have the same content. It's ok to have some overlap in idea or topic, but each page needs to have its own text written. As the subject expert, you can provide this content, or we can have it written for you.

Step 7: SEO

(Optional but Recommended)
Local SEO is how your site ranks higher in Google Local.

Step 7: SEO

Pictures and text work together to make an impact. Words make the point and images back them up.
Text is what tells your customers about what you sell. It's what Google uses to understand what your site is about. Your text must be compelling and convincing.

Don't duplicate content. Each of your pages needs its own content. None of them should have the same content. It's ok to have some overlap in idea or topic, but each page needs to have its own text written. As the subject expert, you can provide this content, or we can have it written for you.

Like the action plan?

We're ready to help you grow your Brewery.

Lets bring you the customers you need to grow.

When you’re ready to get started, schedule an appointment on the Contact Page or call Huntington Hearst at 909-507-6043.

Website we designed showing on a laptop