Garden Center Marketing Action Plan

Garden Center Marketing

What Can Huntington Hearst do for you?

Running a garden center is a large responsibility and a lot of work. It’s your job to keep plants, pots, soil and fertilizers stocked. You have to search for new and trendy products to sell your customers and clients. You need to manage your employees, payroll and profits.

And on top of all that, you must keep marketing to keep people coming in to buy.

Doing all this is difficult. Let us take some of the weight off your shoulders and handle your digital marketing. Curious? Check out out marketing action plan below.

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Your marketing Action Plan

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Step 1: Temporary Website

First we build you a new 1-page website to replace your current site while we build out your full site.

Step 1: Temporary Website

Your current website isn't doing what you need. It's there but it isn't ranking as well as you want it to. It isn't bringing in the business you thought it would. We will temporarily replace it with a new, attractive, 1-page site to keep business rolling while we build out your full site.

Step 2: Pay-Per-Click Ads

Next we start using pay-per-click ads to keep customers visiting your site.

Step 2: Pay-Per-Click Ads

Digital ads are a foundation of marketing online. They're all about finding people when they're interested in gardening and getting them to come in and shop with you.

Through primarily Google and Facebook, we buy ads to take potential customers to your website. These are people who are already interested in gardening and plants or people who are currently searching Google for gardening terms.

They work great on pages detailing what should be planted soon and what's currently on sale.

Step 3: Ultra-Targeted Website

Next we start using pay-per-click ads to keep customers visiting your site.

Step 3: Ultra-Targeted Website

This is a multi-page website that targets your main products and services. It also has a blog section to inform your customers about what's new and catch more attention with smaller keywords.

This site will be both beautiful and designed to bring new customers through the door.

Building attractive, effective websites is what we do.

Step 4: Local SEO

Local SEO is your best chance to outrank national competition and get found by locals who want to buy the flowers, fruit trees, or potting soil that you sell.

Step 4: Local SEO

Local SEO gives local businesses like your garden center an equal footing with national brands. You can be found online where it matters most, on your turf.

You serve your local customers. If your garden center is in Houston, It's a waste of time and money to show up on a search in Orlando. Google has ranking factors that help it determine which businesses are closest and most relevant to someone searching "garden center near me". That's where we focus our efforts.

Curious what this looks like?
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Step 5: Inbound Links

Links have been important to SEO since the very beginning of Google's reign as Search Engine Supreme because they show authority, relevance, and relationships.

Step 5: Inbound Links

The more high quality, relevant inbound links you have, the more authoritative your site is deemed to be.

Where your links come from and what the anchor text (link text) says matters. We build links to your site as naturally as possible. One of the main ways we do that is to write authoritative blog posts for your site and encourage people to link back to them, especially if the person linking back to your site is an expert in gardening or owns another garden center.

Step 6: Email Marketing

Email marketing has one of the highest ROIs in the marketing world. And you have probably been ignoring it. That's ok, your local competition probably has too.

Step 6: Email Marketing

Email isn't dead.

Email marketing gives you the ability to share build a relationship with your customers by giving them solid information about gardening and plants. And because it's delivered directly to their inbox, you can't miss them. Use humor and personality to teach them about seasonal gardening and you'll be on your way to cementing your reputation as the local expert on gardening.

You can end each email with a sale or a discount code if you want to track how well your email list is doing.

Step 7: Content Development

The web is based on text and images. Text is how Google knows what to rank your site for. The more content you have, the more you can rank for.

Step 7: Content Development

Blogging is an undervalued marketing tool for most local businesses.

Not everything on your website deserves the same priority. If you're having a sale on terracotta pots, it should be on your site but probably not given it's own page. When and how to plant tomatoes or habanero peppers is the same. These are excellent blog topics. And they give you more terms to rank in Google for.

Blogging gives you the ability to post a timely message without giving it front-page news.
Of course, linking to it from your homepage or any other page is a great option.

Like our Marketing action plan?

We're ready to help you grow your business.

Bringing you the new customers your business needs to grow.

Call Huntington Hearst at 909-507-6043.

Marketing Action Plan