You probably think website design is complicated and that it requires extensive training and education to master. It’s 2021. We have a new generation of tools for designing websites. Gone is the awful requirement to master HTML coding because it’s been replaced with drag-and-drop interfaces anyone can use.
Standard web design software is much easier to use and master because you can select widgets for images, headings, tables, forms, media and text, audio, and video to drag and drop where you want them on your site. In the old days of design, each of these required full HTML code to produce. Not any more.
They still require coding. But you never see the coding that takes place because it’s all behind the scenes. Instead, you see the finished product as widgets you’re able to move to different locations on your web page. That enhances anyone’s ability to create a professional-looking website with minimal effort easily and with no coding.
To create a new design, you need a CMS (content management system) called WordPress. We’ll talk more about that later.
Garden Center Design Trends
Your website should be attractive and image-heavy with text to provide your customers with the information they’re looking for.
Web design trends change every year, but that doesn’t mean you need to change with them. Your business is about local customers and how you can serve them. It needs to show off your products, inform your customers, and keep people interested. But not distracted.
How do you do that?
- Use a clean, modern-looking theme.
- Use crisp & clear pictures.
- Use easy-to-read fonts.
- Use Emojis.
- Don’t use rotating headers.
- Don’t use distracting visuals.
You’re probably thinking “But people love rotating headers!” Why shouldn’t you use them?
Because every study I’ve ever seen says they LOWER user engagement. From a design perspective, they seem to make sense, but from a business standpoint, they do exactly the opposite of what you’re looking for. You want engaged website visitors and rotating headers fight against you.
And distracting visuals have the “WOW!” factor you want but they also take attention away from your products and information. This is part of the difference between a beautiful website and an effective one. Beautiful doesn’t always bring in more customers.
It’s best to make design decisions based on business goals rather than simple aesthetics.
What is WordPress?
According to TechJury, WordPress (WP for short) powers 32% of the entire Web and 59% of CMS-built websites in the world.
WordPress is a straightforward platform that’s easy to learn and understand. It includes many of the functions you’ll need automatically. Then you can add a theme to change how it looks and plugins to add more functionality.
As a vastly popular CMS, it makes your content management tasks quick and simple with no coding. It’s the perfect fit for your Garden Center web design goals, and as your needs grow, it expands along with you. In fact, many of the world’s largest brands use WP as their CMS.
There’s no coding required, but if you care to learn the basics of HTML, it can help you do things that might come in handy when you’re more experienced. You can drag and drop random HTML widgets to add more functionality, but typically, you won’t need them.
Plugins Add Expanded Functionality
WP began as a blogging platform, but over the years, coding changes now allow users to build amazing websites using free or paid themes that rival complex and highly technical professional websites.
Part of the reason is the number of plugins available for WP. The number of free and paid plugins climbs regularly, and the total is approaching 60,000 free and tens of thousands of paid plugins.
Think of plugins as separate apps that add new functionality or enhance existing functions in particular areas. You can find plugins for creating forms, speeding up your website, selling online, and almost anything else you can think of. They’re easily downloadable by searching, installing, and activating them.
We know there is a learning curve involved with learning a fresh way to build your website, so please, reach out to us, and we can help. We’re experts in garden center web design, and we’re here to assist you in any way possible. Contact us at https://huntingtonhearst.com/.
Top Benefits of WP Everyone Can Use
To sum things up about WP, here’s the shortlist of the benefits they offer:
- Easy to implement and learn
- Thousands of free and paid themes
- Vast inventory of free and paid plugins
- eCommerce via Woocommerce and others
- Easy to find help at their website or from their extensive library of training videos
- Updated regularly, so it’s never out of date
One of the best additions to WP since 2016 that’s taking the website design industry by storm is the free Elementor plugin. This plugin brings a fantastic set of website design tools that allow you to create breathtaking effects that make even the best webmasters jealous.
Raise Your Expectations with Elementor
The Elementor plugin from WP includes a built-in theme builder that allows you to change and customize an existing theme to make it yours.
Or, you can use one of the free templates included with Elementor. It’s all drag-and-drop functionality, again, with no coding whatsoever. There is also a pro version that contains more functions than the free version.
What to Expect from Elementor
The Elementor plugin has over 5 million installs and a 5-star rating. There’s no limit to the design possibilities that raise capabilities to a level not seen before.
It’s still open-source, and it allows beginners to developers get up and running fast. Its ability to create pixel-perfect websites and its drag-and-drop editor offers everything you need to eliminate the snags and drags on your time to get your site running smoothly, fast, and responsive for mobile, too.
Today, Speed Matters a LOT
People search the Internet for answers. They want answers now and they refuse to dig for information. That’s why you need to focus on making your website blazing fast. It’s part of what pleases your readers.
Who wants to wait for a page to load in their browsers? Nobody waits anymore. They leave yours and go somewhere else. Elementor offers the speed you need to make your readers happy… And it makes Google happy too.
When you update your site’s pages, you will see the changes instantly and live. No more having to press the update button and wait for the page to reload. Now, that’s fast. Elementor makes the experience fun, and it’s intuitive, thanks to their amazing coders.
Remember, if this sounds like a little too much for you right now, the pros at Huntington Hearst have you covered. All it takes is a phone call. We love this stuff, and we want to help. No question is silly, and the answers are complete.
Before we wrap up, we’re going to present another short list of the benefits included with Elementor. The benefits listed below integrated nicely into WP so you have the complete package. Now you will have an easy-to-learn, easy-to-understand website building experience that won’t break the bank and lead you down the road to creating your own business website.
It will impress your visitors, make them want to learn more, and make Google happy because you’ve created a user-friendly experience that attracts more visitors over time to help build your business.
Top Benefits of Elementor
- It’s the leading page and site builder
- Easy to use, easy to learn
- Drag and drop in real-time for instant, live-updating
- Responsive design for mobile
- Superfast design and performance
- Many professional features available in the free version
- Pro version available
- Over 100 templates and blocks
- Over 40 free widgets and growing
We hope that, after reading this, you feel enlightened and eager to start building your own, professional-looking garden center website. One that’s designed to attract visitors and turn them into customers. The process is painless and takes a short amount of time to learn because the number of bite-size steps is at a minimum.
We’re here to help if you want to save yourself the time and effort of learning WordPress. Contact us today!