10 Tactics for DIY
Garden Center Marketing

Do It Yourself Garden Center Marketing:

10 things you can do to Market Your Garden Center

You own or manage a garden center or nursery. You understand the importance of marketing. Marketing brings new customers through the door. It also improves relationships with existing customers. But you keep wondering: “How do we market our garden center?”

Garden center marketing is essential for your business to thrive in the new economy.

Knowing that you should market your garden center or nursery is easy. Putting in the time and effort is much more difficult. It takes a plan. And a team.

Because there are so many routes you could take, there’s no one right answer for this. There are many different strategies and tactics you can use. You’ll find the greatest success by implementing a combination of marketing methods.

Wondering where you should start?

10 effective Garden Center marketing strategies you can use

Fill out this form to get started Marketing Your Garden Center.

1. Get Involved in your Community

It should go without saying that you service a certain local area. You don’t need to spend money trying to bring in customers from a state or 2 away. It’s a waste of your limited resources. Garden centers and nurseries are local businesses. They serve their local community with plants, advice, and potting/planting services.

Get involved with your local community. Teaching classes on how to plant a fruit tree and when to plant veggies is valuable. Sponsoring a little league team is shows you care about your community. Community involvement gives you publicity and the opportunity to create real in-person relationships.

Become viewed as an authority. Teach classes such as local microclimates or proper potting procedures. You can even teach elementary school students gardening basics. These lay a foundation for you to become a local authority. And that holds more value than almost anything.

2. Create an Online Community Using Social Media

Social media is amazing for business for 2 different reasons!

It gives you the ability to see what people are saying about your business when they’re not your lot. Thirty years ago, businesses would have paid good money for the type of intelligence you get for free. Don’t ignore that.

It gives you another way to reach potential customers. Use it to build new relationships or strengthen existing ones.

When someone connects with you on social media, engage with them. Don’t post once every 3 months. Post relevant content on a regular basis. Create a calendar for it if you want. Give your customers and local homeowners a constant source of information all year. Tell them what’s coming in soon, what’ll be blooming soon, when to plant tomatoes… They’ll love you for it.

Most adults spend almost an hour every day on Facebook. Wouldn’t you love to get some of their time? You can even use it to build online forums so your customers can teach and learn from each other. And being the expert, you become the catalyst.

3. Don’t Forget Local SEO

Search Engine Optimization (SEO) is essential. But you’re a local business so Local SEO will be your bread and butter.

Local SEO is being ranked in Google’s Map Pack (shown above). This is the map section people see when they’re searching for a local store or service. And if someone’s searching on their phone, they may be on the road looking for you at that exact moment. You want them to find you, not your competition.

4. Build an Effective Website

A potential customer’s first interaction with your garden center will be on your website. Make sure you give a good first impression. Your website needs to:

  • Look professional
  • Be well-organized
  • Provide solid information
  • Rank high for relevant keywords

There’s a big difference between beautiful and effective websites. People enjoy beautiful sites, but if your website doesn’t bring customers in, it’s useless.

Effective websites are still attractive. They don’t have the distracting features beautiful websites include. Effective sites have:

  • Business location
  • Business hours
  • Contact information
  • Blog posts
  • Calls to action

And, they make you money. Your garden center marketing and website needs to make you money. If it doesn’t, it’s useless.

Why us?

We help you create
the business you want.

Let us help you bring in the new clients you need.

Call Huntington Hearst at 909-507-6043.

5. Use Content Marketing to Educate Customers

Content marketing includes things like blog posts, ebooks, and YouTube videos. These bring visitors to your site and educate them about why you’re the local expert. Then you get to sell them the best, healthiest plants.

Use a blog or F.A.Q. as an opportunity to teach people about your offerings. And you use it to add new content (and valuable keywords) to your site. This increases your ranking for what’s called longtail keywords. These are lower-difficulty keywords that send more traffic to your site.

Keywords (longtail and short tail) are one of the most important factors on your website. What keywords do you want your website to rank for? Is it time to plant tomatoes? Make sure your website includes a blog post about how and when to plant them. And mention which varieties you have in stock.

Do you offer landscape architecture? Wouldn’t you like to rank for that in Google? Write content about it.

Basic fact: Your customers can’t find you for content you don’t have or keywords you don’t focus on.

6. Run Google Ads Campaigns

Google Ads is (somewhat obviously) Google’s pay-per-click ad service. They give you the ability to have your ads displayed to Google users who search for certain keywords.

When someone searches for “Garden Center near me”, local garden centers show up. It should be your ad that appears on the search results page. If you’re in Atlanta, “garden center Atlanta” should show your ad. Using Google Ads, target your local area using service and location-based keywords. Wherever your business is, you should own the local keywords.

Use your ad description and headline sections to speak to your potential customers. Highlight what’s blooming or in season. Speak right to what people are searching for in this season.

7. Webinars

The point of webinars and teaching sessions is 2-fold. You invite people to learn from you and you become known as an expert. And at the same time, you record them so you can repost snippets from your webinars on YouTube. This is good for your brand recognition and your garden center marketing. Include local keywords in your description to gain a valuable following.

Whenever you have a sale or something new coming in, post videos on YouTube on how and when to plant it. People will love your videos for it.

When you’re ready to grow

Garden Center Marketing helps.

We use digital marketing to bring you new customers.

Call Huntington Hearst at 909-507-6043.

8. Email Newsletters

Email newsletters are part of your content marketing except they don’t go to your blog. They go to your known customers’ email inboxes. Email newsletters are about education and reaching out to them. You don’t want to be “Out of sight, out of mind”. Newsletters should contain article snippets that your audience wants to learn. Give them a snippet to entice them to click a link then get the full article on your blog or website.

Don’t. Be. Boring! Keep them amused, entertained, and educated. If you don’t, they’ll unsubscribe faster than Mario Andretti in a Ferrari.

Always ask customers if they want your newsletter. Sending it to people who didn’t ask for it is spam and you’ll get blacklisted.

Send them out on regular basis. At least once a week. You want people to expect emails from you. Sending them at random intervals is another great way to get people to unsubscribe or mark you as spam.

Be interesting. Be informative. Be sure to send them out at least once a week.

9. Use Remarketing Campaigns

Remarketing is a form of garden center marketing that sends ads to people who visited your website in the past. Use remarketing to bring people back to your website and your garden center. Use it to have them book an appointment with a specialist or your landscape architect. Use it to show them your latest sale or what’s blooming. Use it to keep people coming back to your website.

Facebook Ads is one of the best platforms there is for remarketing. It gives you so many remarketing abilities, it’s a marketer’s dream. Use it to create “look-alike” audiences. This allows you to find more people like your current customers. They are likely to buy from you too.

10. Diversify Your Keywords

Keyword research is essential. Period. End of sentence.

If you want your site to rank well in Google, you need to know what words you want to rank for. You early on, you want to go after longtail keywords, but ones that get traffic. Build up your keyword list and go after harder keywords as you progress in your SEO journey.

There are many “vanity keywords” that you can rank for but they don’t bring in any traffic. There’s a reason they’re easy to rank for, they’re worthless. If it’s not a term real customers search, don’t go after it. Too many business owners and managers waste money and effort on worthless keywords.

Don’t forget to use current or seasonal keywords. If it’s time for roses to start blooming, you want to be working on these keywords 3 months before you need them. SEO doesn’t happen overnight.

Your Garden Center Marketing Journey

There are many ways to market to your potential customers. This is a list that works.

You should always keep an eye on your competition to see what they’re doing. They might have a cool new idea. Don’t be afraid to try it with your own spin.

You talk to your customers every day. You need to put your understanding of them to good use and use that information to connect with them. Your customers use words that, in a technical sense, aren’t quite right. You should still use that word on your website and in your marketing because it’s the word customers use. Target the keywords they use, not the ones you use.

Always pay attention to the words they use.

Many marketing strategies work best when you use a combination of different tactics. The more you stay in front of people, the more likely they are to think of you when they need you. Make your garden center or nursery easy to find. Be everywhere.

If this sounds a bit daunting or overwhelming, don’t worry. It’s what we do. When you need help creating a marketing plan or setting up your email newsletter, we’ve got you covered. If you want us to cover the whole thing, we can do that too.

Fill out this form to get started Marketing Your Garden Center.