Local Expert speaking from a stage

5 Steps To Become The Local Expert

Experts are in high demand and get paid more, so why do you avoid becoming one? Here are the 5 step you need to begin your journey.

Experts are in high demand and get paid more, so why do you avoid becoming one?

Become the local expert in your field by offering free information to people who need your services. Share new insights and help people solve their problems by themselves.

You’re probably thinking, “How will I make money if I give away so much?”

There are a few steps to this.

  1. Make your free information so valuable that people will think, “This is so good! What is their paid content like?”
  2. Give this content away on your website as blog posts and ebooks.
  3. In exchange for your ebooks, you get their email address and send them regular emails, keeping you at the top of their mind and solidifying you as the one who can solve their problems.
  4. Never forget this, people are lazy and happy to pay you to do the work, so they don’t have to.

Once you have established your credibility and trustworthiness and they see you as the expert, offer a paid solution to those same people.

On average, a website creates leads at a rate of 3%. Then those close around 30% of the time. That means that for every 100 people that visit your website, 3 will call you, and 1 will do business with you.

How many web visitors do you get per month? Is it enough to keep you in business?

If you start sharing more information, people will begin to remember you. And if you create an email list, you don’t let them forget about you.

So if you email them helpful information twice a week, they remember your name and how you help them with your vast knowledge of your subject material.

And a well-crafted ebook offer converts leads at about 25%. Email lists convert at around 12%. That means for every 100 people who visit your website, 3 buy from you. You just tripled your conversion rate.

How would your business do with 3 times as many new clients as you currently get?

Even if someone doesn’t buy your paid content, they are almost certain to share it with others who might be interested in your work.

Local experts in just about any field earn a healthy income. Their clients trust and come to rely on them for solutions to their problems.

Happy clients and email recipients buy more solutions as their needs change over time.


They buy more because they have come to trust you and see you as the expert they need.

Building that level of trustworthiness on the web is not challenging. It’s much easier than most people think. It just takes following a plan and consistently working on that plan.

Your 5 steps:

  1. What is the plan?
  2. Build a website.
  3. Blog on it regularly.
  4. Create a free PDF to give away.
  5. Collect email addresses with the PDF giveaway.
  6. Email your list entertaining and helpful information.

Being a respected local expert in your field and staying ahead of the game helps build relationships and trust before you even start offering paid solutions.

Are you ready to start becoming the local expert? Follow the 5 steps above.

If you need help, don’t worry. Huntington Hearst is here for you. We can turn you into the expert your clients are eager to do business with. Click here to learn more.

Or, if you’re ready to jump in the deep end, Click Here.